--- title: KOMI Group grows reach in travel and adventure sector following acquisition of 'Get Lost' - KOMI description: Get Lost is a leading travel and adventure brand with a 1 million+ community spanning across TikTok, Instagram, YouTube and Facebook. image: https://komi.group/hubfs/Imported_Blog_Media/Youtube-Cover.png --- [Contact Us ](https://komi.group/our-insights/komi-group-acquire-get-lost#contact) # KOMI Group grows reach in travel and adventure sector following acquisition of ‘Get Lost’ Posted by [Caroline Beadle](https://komi.group/our-insights/author/caroline-beadle) on Jun 14, 2022 2:50:02 PM This week we announced the exciting acquisition of ‘Get Lost’, a strategic move for the business as we look to diversify our portfolio and capitalise on the growing demand for travel.   **Get Lost** is a leading travel and adventure brand with a 1 million+ community spanning across [TikTok](https://www.tiktok.com/@getlostwebsite), [Instagram](https://www.instagram.com/getlostwebsite/), [YouTube](https://www.youtube.com/channel/UCSn6sKUsQbb8IyTJXZO0DWw/featured) and [Facebook](https://www.facebook.com/getlostwebsite) and it joins our **KOMI Publishing** roster of other in-house brands including **Happiest, It’s Gone Viral, Go Fetch, Ultimate** and **KOMI Gaming.** The deal  includes the purchase of the brand along with all of its associated assets and follows the purchase in March of The Tradesman – the specialist, multi-platform, social brand which has the second largest community for tradespeople in the world.   **Andrew Trotman, CEO** commented: *“The travel and adventure sectors have been on our radar for a while, but we knew that any acquisition needed to be right and also fit with our existing brands. Get Lost is a true leader in its field and is renowned for its expert advice and tips so is a fantastic addition to our portfolio.* *“We are now focused on delivering our carefully curated and bespoke creative campaigns for travel clients through Get Lost, whom want to engage with a loyal and dedicated audience of travel enthusiasts.”* To find out how Get Lost could benefit your business, please fill in the below form and one of the team will be in touch.     Topics: [Article](https://komi.group/our-insights/tag/article) ![](https://komi.group/hubfs/tiktok%20ooh.jpg) [Traditional Media Meets The Cool Kids – OOH & Social, a true love story.](https://komi.group/our-insights/traditional-media-meets-the-cool-kids-ooh-social-a-true-love-story) ![](https://lh7-us.googleusercontent.com/TcxW99XOLzlJH9OcK2iXlcrf_S8yvBMmKHaDmyoiXQyPStMNDGc2TJuXcOTvhaUWsZqZ9oGwxAf3qeX4zAEyfRgDLr4iCya1r2_Jm7pa1j37AT3EuS6R8MI9Lk2tn7IczKniHOwqz3BzISxNfXg3JlI) [Social updates: October](https://komi.group/our-insights/social-updates-october) ![](https://komi.group/hubfs/jazmin-quaynor-8ioenvmof-I-unsplash.jpg) [Against all odds: why “de-influencing” could be a business’ best friend 🤳](https://komi.group/our-insights/against-all-odds-why-de-influencing-could-be-a-business-best-friend) ![](https://komi.group/hubfs/Andrew%20presenting%20(1).jpg) [Social Media Resolutions for Businesses in 2023 🗓️](https://komi.group/our-insights/social-media-resolutions-for-businesses-in-2023-️) ### Get Involved Join us! If you’re interested in working with us, finding out more about what we do or enquiring about corporate opportunities, use the form below.