Komi for brands

DUREX

APRIL 2023

The challenge

Negate platform restrictions on paid posting of age-gated content; supporting a Black Friday and Christmas sales push on Durex’s range of adult toys - capturing their brand mission to normalise self love.

The result

Working with celebrity talent such Kerry Katona kickstarted conversation about self love for Durex and drove purchase consideration in a strict social context.

5M

views

Mass reach across social that couldn’t have existed through a paid social output.

2M

1 minute views

Captivating content that held audience attention and exposure to key messaging: 4.5M minutes of total view time!

20K

engagements

Normalising the conversation around self love with over 20K comments, shares, reactions & saves.

50K

leads

Turning attention into action, over 50K leads driven to the Durex Amazon webstore.

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Our Solution

The Naked Truth discusses modern sexuality, built on an existing audience interest that we knew would deliver massive organic reach. We were able to seamlessly build in Durex brand & sales messaging driving footfall to their Amazon webstore.

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Durex

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