Komi for brands

THE NATIONAL LOTTERY

APRIL 2023

The challenge

Raise awareness of The National Lottery’s additional funding provided to variety of community projects to celebrate The King’s Coronation to a UK audience.

The result

By mirroring current content trends, we over delivered on key National lottery KPI of views, with on point creative for the audience rewarded with a highly efficient UK delivery.

12M

views

35% over delivery across all platforms

94%

UK reach

Minimal wastage with content perfectly tailored based on current content trends that really resonated with

57K

engagements

Captivating content creating lean forward moments and interaction

50+

assets

Maximising shoots, capturing B-roll and incorporating photos we were able to keep content fresh over the 8 week campaign between hero videos

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Our Approach

Emotive story-telling content is the backbone of It’s Gone Viral, with individual episodes of our original series This Life delivering views in the millions so we knew delving into the human stories behind National. Lottery funded projects would captivate our audience.

National Lottery

Durex

Get Involved

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