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KOMI Group grows reach in travel and adventure sector following acquisition of ‘Get Lost’

This week we announced the exciting acquisition of ‘Get Lost’, a strategic move for the business as we look to diversify our portfolio and capitalise on the growing demand for travel.

 

Get Lost is a leading travel and adventure brand with a 1 million+ community spanning across TikTok, Instagram, YouTube and Facebook and it joins our KOMI Publishing roster of other in-house brands including Happiest, It’s Gone Viral, Go Fetch, Ultimate and KOMI Gaming.

The deal  includes the purchase of the brand along with all of its associated assets and follows the purchase in March of The Tradesman – the specialist, multi-platform, social brand which has the second largest community for tradespeople in the world.

 

Andrew Trotman, CEO commented: “The travel and adventure sectors have been on our radar for a while, but we knew that any acquisition needed to be right and also fit with our existing brands. Get Lost is a true leader in its field and is renowned for its expert advice and tips so is a fantastic addition to our portfolio.

“We are now focused on delivering our carefully curated and bespoke creative campaigns for travel clients through Get Lost, whom want to engage with a loyal and dedicated audience of travel enthusiasts.”

To find out how Get Lost could benefit your business, please fill in the below form and one of the team will be in touch.

 

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