Recent research from GWI (and even Google themselves) is showing a trend that consumers are searching on social media to make purchase decisions.
- 11% decrease in trust in traditional search methods since the pandemic 📉
- People are more trusting of influencer product reviews than ever before 🤳
- Just under 50% of their Gen Z data research a product on social media first 👁️
Info is courtesy of and used with permission from GWI