APRIL 2023
Raise awareness of The National Lottery’s additional funding provided to variety of community projects to celebrate The King’s Coronation to a UK audience.
By mirroring current content trends, we over delivered on key National lottery KPI of views, with on point creative for the audience rewarded with a highly efficient UK delivery.
35% over delivery across all platforms
Minimal wastage with content perfectly tailored based on current content trends that really resonated with
Captivating content creating lean forward moments and interaction
Maximising shoots, capturing B-roll and incorporating photos we were able to keep content fresh over the 8 week campaign between hero videos
Emotive story-telling content is the backbone of It’s Gone Viral, with individual episodes of our original series This Life delivering views in the millions so we knew delving into the human stories behind National. Lottery funded projects would captivate our audience.
Join us! If you’re interested in working with us, finding out more about what we do or enquiring about corporate opportunities, use the form below.